BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The polycentric approach to recruitment means that we hire locals to fill our positions in a host country.

Detailed explanation-2: -Multinational marketing treats all countries as the world market without designating a particular country as domestic or foreign. As such, a company engaging in multinational marketing is a corporate citizen of the world, whereas international marketing implies the presence of a home base.

Detailed explanation-3: -An international market is any market outside a company’s home country-which is its domestic market. For Canadian businesses, the United States and Mexico are two of many international markets.

Detailed explanation-4: -International marketing, also known as global marketing, involves marketing products to people across the world. In other words, it’s any marketing activity that occurs across borders.