BUSINESS ADMINISTRATION
INTERNATIONAL MARKETING
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is NOT a characteristic of international franchising?
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The franchisor provides the marketing and ensures quality standards
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The franchisee is not allowed to use the trademark or concepts of the franchisor
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The franchisee pays the franchisor royalties based on a percentage of the sales revenue
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Expertise is shared by the franchisor
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Explanation:
Detailed explanation-1: -Expert Answer Ans. A) Franchising is a relatively new form of business organization is the incorrect statement. Franchising is not a new type of business organization since it is an exist…
Detailed explanation-2: -There are 4 basic types of franchise agreements: Single-unit, multi-unit, area development and master franchising. A single-unit franchise is the most common and is simply where a franchisor grants a franchisee rights to open and operate one single franchise unit.
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