BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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____ includes brand principles, guide story, actions, behaviors and decision making processes.
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Brand value
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Brand story
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Brand voice
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Brand Design
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Explanation:
Detailed explanation-1: -These are the four main brand components that you will need to address when developing your brand strategy. A strong brand requires a strong brand identity, brand image, brand culture, and brand personality.
Detailed explanation-2: -What are brand values? Brand values can be defined as the foundational beliefs that a company stands for. They refer to the “ideals” guiding the brand’s actions, such as environmental protection, diversity, solidarity, or transparency.
There is 1 question to complete.