BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Credible Message
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No media costs
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Business cannot control publication type
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Business cannot control message
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Business cannot control timing
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Detailed explanation-1: -Characteristics Of Publicity Non-Paid Form: Publicity is a non-paid form of promotion. All of the media coverage is organic. Driven By Media: Publicity depends on media outlets that give a viral blow to the shared information by publicising it.
Detailed explanation-2: -Sharing valuable and helpful insight can assist in getting your company consistently mentioned by influencers, news reporters and trade publications. And having positive publicity helps to spread your message to larger audiences, giving you a bigger opportunity to generate business leads.
Detailed explanation-3: -Control-The biggest potential drawback with publicity is that we don’t control the message. So, as a company, trying to sell a product or service, we don’t control the message when it comes through publicity. That is, we can’t control who transmits it, the message itself (the content or accuracy of the content), etc.
Detailed explanation-4: -In marketing, publicity is the public visibility or awareness for any product, service, person or organization (company, charity, etc.). It may also refer to the movement of information from its source to the general public, often (but not always) via the media.