BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A brand strategy is the holistic approach behind how a brand builds identification and favorability with customers and potential customers. A brand strategy encompasses several different brand elements like voice, storytelling, brand identity, brand values, and overall vibe.

Detailed explanation-2: -It’s an all-encompassing approach that looks at where your business is now, where you want to be, and creates a plan to get you there. Holistic branding goes far beyond what your eye can see (and what most people think branding typically is). It delves into strategy, emotion, connection, and perception.

Detailed explanation-3: -A branding strategy (a.k.a. brand development strategy) is the long-term plan to achieve a series of long-term goals that ultimately result in the identification and preference of your brand by consumers.

Detailed explanation-4: -Individual Branding This type of branding is when a product or service gets a unique identity, perhaps in a different brand name to attract new customers in the market. Unilever is an excellent example of a brand that uses individual branding.