BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
In this stage of the product life cycle, advertising is focused on attracting the mass markets and marketers focus on building heavy distribution outlets to meet consumer demand.
A
Growth
B
Introduction
C
Product Development
D
Maturity
Explanation: 

Detailed explanation-1: -Introduction The introduction stage happens when a product is launched in the marketplace. This is when marketing teams begin building product awareness and targeting potential customers. Typically, when a product is introduced, sales are low and demand builds slowly.

Detailed explanation-2: -Market Introduction and Development This product life cycle stage involves developing a market strategy, usually through an investment in advertising and marketing to make consumers aware of the product and its benefits. At this stage, sales tend to be slow as demand is created.

Detailed explanation-3: -The introduction phase is the first time customers are introduced to the new product. A company must generally includes a substantial investment in advertising and a marketing campaign focused on making consumers aware of the product and its benefits, especially if it is broadly unknown what the item will do.

Detailed explanation-4: -The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the: Decline stage.

There is 1 question to complete.