BACHELOR OF BUSINESS ADMINISTRATION

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BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
A company’s marketers want to begin marketing research, but they are unfamiliar with the nature of the problem. The most appropriate research design for them would be ____
A
exploratory research
B
descriptive research
C
causal research
D
discovery research
Explanation: 

Detailed explanation-1: -Which of the following is an important question for marketers to ask before creating a research design? Who is our target market? What new products do we like? What do we want the results to be?

Detailed explanation-2: -Exploratory research is used in cases where the marketer has little or no understanding about the research problem due to lack of proper information.

Detailed explanation-3: -As the name implies, exploratory research is an approach to market investigation that seeks to answer questions about a previously unknown subject through independent exploration.

Detailed explanation-4: -Applied marketing research is conducted to address a specific marketing decision for a specific firm or organization.

There is 1 question to complete.
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