BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -A product line is a group of related products all marketed under a single brand name that is sold by the same company. Companies sell multiple product lines under their various brand names, seeking to distinguish them from each other for better usability for consumers.

Detailed explanation-2: -A product item is a specific product version that can be designated as a distinct offering among an organization’s products. Put simply, while the Coca-Cola Company has a product mix, and the Coca-Cola labeled products would be a product line, a single can of Coca-Cola is a product item.

Detailed explanation-3: -A product line is a company’s sub-brand or different product categories. For example, if a popcorn company sells popcorn in different flavors, popcorn is its main product line. If it then goes on to also sell pretzels, that would be a new product line.

Detailed explanation-4: -Companies sell many product lines under various brand names, and the products are mainly differentiated by quality, price, and targeted demographic. There are different brand types: corporate brands, product brands, personal brands, service brands.

Detailed explanation-5: -A product line is a unique product category or product brand a company offers. It can be considered to be a product group that consists of all the related products that fall into that category. Product mix, on the other hand, is the total number of product lines a company offers to its customers.