BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Scholarly journals
|
|
|
Word of Mouth
|
|
|
Wikipedia
|
|
|
Focus groups
|
Detailed explanation-1: -Surveys, interviews, focus groups and observation techniques are common sources of data in primary research. In secondary research, the researcher collects existing research materials through a number of sources like the internet, libraries and archives.
Detailed explanation-2: -Common examples of secondary research include textbooks, encyclopedias, news articles, review articles, and meta analyses.
Detailed explanation-3: -So the one which is not a source of secondary data is (D), questionnaires. This is a source of primary data.
Detailed explanation-4: -Every research method, traditional or modern, falls into one of two categories: primary research or secondary research. Primary research is information gathered through self-conducted research methods, while secondary research is information gathered from previously conducted studies.