BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
true
|
|
|
false
|
Detailed explanation-1: -A firm’s ability to satisfy the needs of a segment impacts the decision as to whether or not to target a specific segment. Two important strategic criteria for targeting segments include the firm’s strengths and the attractiveness of the segment.
Detailed explanation-2: -Which of the following is true of market segmentation? It helps firms design specific marketing strategies suited for specific market segments.
Detailed explanation-3: -The importance of market segmentation is that it allows a business to precisely reach a consumer with specific needs and wants. In the long run, this benefits the company because they are able to use their corporate resources more effectively and make better strategic marketing decisions.