BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Which of the following is a question that arises during the marketing exchange?
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What is it that customers want?
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Should the product be made in house or outsourced?
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When should we sell our stock?
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Should we acquire our competitor?
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Explanation:
Detailed explanation-1: -The buying and selling are the exchange functions of marketing.
Detailed explanation-2: -Marketing is composed of four activities centered on customer value: creating, communicating, delivering, and exchanging value.
Detailed explanation-3: -A marketing exchange is what happens any time two or more people trade goods or services. In marketing theory, every exchange is supposed to produce “utility, ” which means the value of what you trade is less than the value of what you receive from the trade.
Detailed explanation-4: -They crave a personalized experience. They want you to solve their problems. They wish you would listen to them. They like you to be proactive.
There is 1 question to complete.