BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -The point of co-branding is to combine the market strength, brand awareness, positive associations, and cachet of two or more brands to compel consumers to pay a greater premium for them.

Detailed explanation-2: -Co-branding strategy essentially unites two brands that are well-aligned through their shared values, shared interests and shared audiences. in that each has invested the time to build a reputation and gain trust in the market, in an audience that they both share, or at least a portion of that audience.

Detailed explanation-3: -A co-branding strategy combines one or more brands in the manufacture of a product or in the delivery of a service.

Detailed explanation-4: -Types of Co-branding Co-branding is of two types: Ingredient co-branding and Composite co-branding. Ingredient co-branding implies using a renowned brand as an element in the production of another renowned brand. This deals with creation of brand equity for materials and parts that are contained within other products.