BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Detailed explanation-1: -Credence qualities are those that are difficult to judge, even post-consumption. Goods are dominated by credence and experience qualities, and services are mostly comprised of experience and search qualities. In a service-oriented business such as a bowling alley, services are simultaneously produced and consumed.
Detailed explanation-2: -Generally, consumers evaluate the alternatives based on a number of attributes of the product. Looks, durability, quality, price, service, popularity, brand, and social media reviews are some of the factors consumers consider. The market offers many products that can solve the problem of a consumer.
Detailed explanation-3: -Search qualities are the attributes that may be evaluated prior to purchase, as the customer learns about the competitive offerings. For example, when you go to a department store to purchase socks, you can just look at a pair and know before buying them whether you’ll like them.
Detailed explanation-4: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.
Detailed explanation-5: -Goods are dominated by experience and credence qualities, while services are mostly comprised of search and experience qualities. With reference to perishability, which of the following statements differentiates a product from a service? a. Products are said to be more variable than services.