BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Polycentric
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Geocentric
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Ethnocentric
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Regiocentric
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Detailed explanation-1: -The polycentric approach focuses on maintaining employees from a domestic region or country whereas, in the case of ethnocentric approach, the employees are sent from the domestic area or country to a foreign country or to a different location where the headquarters are present.
Detailed explanation-2: -A home country orientation or an unconscious bias or belief that the home country approach to business is superior.
Detailed explanation-3: -International marketing is the promotion of company’s market by providing auction of company’s products to consumers in different countries. It is very complicated and demands huge capital and financial resources.
Detailed explanation-4: -International Marketing is the multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives.