BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Some customers will seek value and low prices, while others seek top quality. Ideally, a company will have a clear differentiation strategy, because commodity products cannot be sustained as a competitive advantage.

Detailed explanation-2: -Customer-perceived value is thus based on the difference between benefits the customer gets and costs he or she assumes for different choices. The marketer can increase the value of the customer offering by raising economic, functional, or emotional benefits and/or reducing one or more costs.

Detailed explanation-3: -Which of the following is true of the House of Quality? it contains key selling points and features. In the context of quality function deployment, one of the first steps to build the House of Quality is to: identify the technical features of the design of the product.

Detailed explanation-4: -Which is a true statement about the diffusion-of-innovation theory? The late majority adopts new products before the early majority and approaches innovations eagerly.

Detailed explanation-5: -Which of the following is true about competitive pricing? It is at a medium level, somewhere in between extremes, using competitors’ prices as a starting point, and adjusting from there.