BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Target marketing
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Media research
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Survey
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Focus group
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Detailed explanation-1: -Primary data, also sometimes referred to as raw data, is information collected specifically for the purpose of the research at hand. It is first-hand data collected by the researcher, rather than through another person or source.
Detailed explanation-2: -Four common types of market research techniques include surveys, interviews, focus groups, and customer observation.
Detailed explanation-3: -Qualitative research isn’t so much about numbers as it is about people – and their opinions about your business. Typically conducted by asking questions either one-on-one or to groups of people, qualitative research can help you define problems and learn about customers’ opinions, values and beliefs.
Detailed explanation-4: -Direct Observation: This method involves recording video on customer behavior or purchase patterns or directly watching customers.