BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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trade journals
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inventory records
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customer complaints
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sales forecasts
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Detailed explanation-1: -The methods used may include telephone, mail, Internet, or panel surveys; customer interviews; focus groups; audience testing; usability testing; or any combination of these methods. Once the market research agency collects the data, they analyze it and write a report.
Detailed explanation-2: -You can also obtain secondary research by reading articles in magazines, trade journals and industry publications, by visiting a reference library, and by contacting industry associations or trade organizations.
Detailed explanation-3: -The main sources of external secondary sources are (1) government (federal, state and local) (2) trade associations (3) commercial services (4) national and international institutions. Agricultural statistics.