BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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sales promotion.
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personal selling.
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publicity
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advertising
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Detailed explanation-1: -Paid form of non-personal promotion of ideas, goods and services by an identified sponsor is called advertising.
Detailed explanation-2: -Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
Detailed explanation-3: -Advertising is a non-personal presentation, as there is no direct face-to-face contact between the advertiser and the prospect.
Detailed explanation-4: -Wheeler: – “Advertising is any form of paid non-personal presentation of ideas, goods or services for the purpose of inducting people to buy.”
Detailed explanation-5: -Personal selling-Personal presentation by the firm’s sales force for the purpose of making sales and building customer relationships. Sales promotion-Short-term incentives to encourage the purchase or sale of a product or service.