BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
what will appeal to high-end customers.
|
|
|
which customers might like their product, and how to get the product into their hands.
|
|
|
which customers are price sensitive.
|
|
|
which customers have brand loyalty and seek a brand image similar to other brands they like.
|
Detailed explanation-1: -Using an undifferentiated marketing (or mass-marketing) strategy, a firm might decide to ignore market segment differences and target the whole market with one offer. This mass-marketing strategy focuses on what is common in the needs of consumers rather than on what is different.
Detailed explanation-2: -You can use perceptual maps to learn about your competition through market research by tracking and observing how customers perceive competitor products. Understanding customer perceptions of competitor brands and products can help you develop marketing strategies to better compete in your industry.
Detailed explanation-3: -Product differentiation is fundamentally a marketing strategy to encourage the consumer to choose one brand or product over another in a crowded field of competitors. It identifies the qualities that set one product apart from other similar products and uses those differences to drive consumer choice.
Detailed explanation-4: -7. Which of the following questions best helps a marketer determine the profitability of a market segment? How frequently do the customer purchase?