BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Assertion:In personal selling a direct face-to-face dialogue takes place that involves an interactive relationship between the seller and the buyer.Reason:Personal selling allows a salesperson to develop personal relationships with the prospective customers, which may become important in making a sale.
A
Both A and R are True and R is the correct explanation of A
B
Both A and R are True and R is not the correct explanation of A
C
A is true but R is false
D
A is false but R is true
Explanation: 

Detailed explanation-1: -Description: Personal selling is a face-to-face selling technique by which a salesperson uses his or her interpersonal skills to persuade a customer in buying a particular product. The salesperson tries to highlight various features of the product to convince the customer that it will only add value.

Detailed explanation-2: -Hence, the correct answer is-Personal selling consists of contacting prospective buyers of the product personally.

Detailed explanation-3: -Personal selling is face-to-face selling where one person who is the salesman tries to convince the customer to buy a product assigned by the company. It is a promotional activity by which the salesperson uses his or her skills and abilities to persuade people to buy the product thereby in an attempt to make a sale.

There is 1 question to complete.