BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The brand ____ is the unique, memorable quality of a brand.
A
image
B
name
C
slogan
D
content
Explanation: 

Detailed explanation-1: -Put simply, brand awareness is the measure of how memorable and recognizable a brand is to its target audience.

Detailed explanation-2: -Creating a recognisable brand is all about how design, imagery, tone of voice, social media presence and customer relationships all work in a consistent way. The first step is to work out what your brand stands for with a vision, mission, company values and tone of voice.

Detailed explanation-3: -Brand creation involves creating key brand elements such as a unique visual expression, brand personality and positioning that identies and differentiates a product from it’s competitors.

Detailed explanation-4: -Brand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand.

There is 1 question to complete.