BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Brand awareness is important because it is the very first step in the marketing funnel, and a crucial foundation to eventually acquire customers. Brand awareness refers to people’s ability to recall and recognize your business. There are several reasons why it is important to build and increase brand awareness.

Detailed explanation-2: -What is a brand awareness campaign? A brand awareness campaign is a marketing campaign designed to familiarise consumers with a new product or service, or an existing one that is not well-known (for example, when a brand launches in a new country).

Detailed explanation-3: -Importance of Brand Awareness Brand awareness familiarizes the public with a product and differentiates it from competing brands. Businesses that maintain high levels of brand awareness are likely to generate more revenue because consumers are more likely to buy familiar brand names compared to unknown ones.

Detailed explanation-4: -Put simply, brand awareness is the practice of making as many people as possible familiar with your brand and products. Good brand awareness campaigns give meaning to what you’re selling and give your target audience a reason to purchase from you. For example, think back to the last time you bought a car.

Detailed explanation-5: -Brand awareness objectives are designed to show your ads to people who are more likely to pay attention to them, and reach objective ads are for when you want to reach the maximum number of people in your target audience and control how often they see your ads.