BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Who among the following has propounded the classification of 4P’s of marketing?
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James Culliton
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N.H.Borden
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Robert Lauterborn
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E.J.McCarthy
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Explanation:
Detailed explanation-1: -The original marketing mix, or 4 Ps, as originally proposed by marketer and academic Philip Kotler & E. Jerome McCarthy, provides a framework for marketing decision-making.
Detailed explanation-2: -The 4P’s of marketing, also known as the producer-oriented model, have been used by marketers around the world for decades. Created by Jerome McCarthy in 1960, the 4Ps encourages a focus on Product, Price, Promotion and Place.
Detailed explanation-3: -The marketing mix of Product, Price, Promotion, and Place was introduced to marketing education by E. Jerome McCarthy in 1960.
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