Brandi is reviewing marketing information about the possible demand for a new product. In this instance, Brandis marketing-information management system is most likely to be helping her to .....

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Brandi is reviewing marketing information about the possible demand for a new product. In this instance, Brandi’s marketing-information management system is most likely to be helping her to ____

A	evaluate current promotional strategies
B	reduce the risk of product failure
C	determine the competition’s market share
D	develop a sales forecast for the company

Explanation:

Detailed explanation-1: -A marketing information system, or an MIS, is a system for gathering, storing, analyzing and distributing valuable marketing data to help marketers make better decisions. The input of a marketing information system focuses on collecting relevant internal and external data to analyze and interpret.

Detailed explanation-2: -Secondary sources such as articles, references, and advertising are excellent sources of competitive information; however, primary research, such as mystery shopping and focus groups can offer valuable information on customer service and current consumer opinions.

Detailed explanation-3: -Which function of marketing-information management system involves collecting facts and figures from internal and external sources on an ongoing basis? trade journals.

Detailed explanation-4: -Management has three main sources of internal marketing information: guest histories and sales data, employees and management staff, and customer feedback.

There is 1 question to complete.

BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT