BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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The name was chosen because it is easy to remember and fits well in advertising.
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The name was chosen because marathon runners purchase most of the company’s products.
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The name was chosen because the north face of a mountain is generally the most difficult face to climb.
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The name was chosen because hockey players are often referred to as North Face players.
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Detailed explanation-1: -A good brand name should be easy. The brand should be easy to pronounce, easy to understand, and easy to spell. You want your name to engender trust and be shareable, not to create uncertainty or confusion.
Detailed explanation-2: -Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.
Detailed explanation-3: -Brand awareness also encourages repeat business and turns customers into advocates. Brand awareness eventually turns people into customers as they become familiar with your values and what problems you can solve for them. Brand awareness also encourages repeat business and turns customers into advocates.
Detailed explanation-4: -The term brand recognition refers to the ability of consumers to identify a specific brand by its attributes over another one. Brand recognition is a concept used in advertising and marketing.