BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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monitor trends.
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implement procedures.
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delegate authority.
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investigate terms.
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Detailed explanation-1: -Marketing information systems help companies gather the necessary information to create customer value, engagement, and stronger customer relationships.
Detailed explanation-2: -Marketers can obtain needed information from internal data, marketing intelligence and marketing research. Describe some common sources of each of these. Internal data: Collections of consumer and market information obtained from data sources within the company network.
Detailed explanation-3: -It can help you decide whether a new idea for a business or product will fly – that is, if customers will find it appealing – based on how similar products have performed in the marketplace. It can help you make wise product packaging and promotional decisions, as well as effective marketing messages.