BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Environmental scanning
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Stakeholder analysis
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Market sampling
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Opportunity analysis
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Detailed explanation-1: -Environmental scanning is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
Detailed explanation-2: -Environmental scanning is the process of gathering information about events and their relationships within an organization’s internal and external environments. The basic purpose of environmental scanning is to help management determine the future direction of the organization.
Detailed explanation-3: -The purpose of collection and interpretation is to acquire useful and usable information and to make the most informed decisions possible. From businesses to newlyweds researching their first home, data collection and interpretation provides limitless benefits for a wide range of institutions and individuals.