BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Companies in business-to-business markets spend far less on advertising because it is solely used to reach middlemen and other businesses.

Detailed explanation-2: -Total marketing budgets are between 6 to 14% of total revenue. B2Cs generally spend more on marketing compared to B2Bs. Smaller companies spend more on marketing as a percentage of their total revenue.

Detailed explanation-3: -Advertising Spend If you want to maintain current revenue amounts, then 5% to 10% of sales allocated toward advertising may suffice. If you want rapid growth, then you may need to push that number higher, possibly to 20% or more depending on the industry and type of business you operate.

Detailed explanation-4: -There are more transactions in B2B markets and more high-dollar transactions because business products are often costly and complex. There are also fewer buyers in B2B markets, but they spend much more than the typical consumer does and have more-rigid product standards.

Detailed explanation-5: -Broadly speaking, large companies advertise their brands on TV, radio, and billboards because they can attract a larger amount of audience in a tailor-made manner. The main goal of spending an enormous sum of cash is to create leads, and they can reach their targets incredibly.