BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
The main function of ____ is to provide information required by law.
A
Labelling
B
packaging
C
Branding
D
all the above
Explanation: 

Detailed explanation-1: -(iii) Labelling describes the product : A label introduces the product by describing its name/brand, composition/ingredients, features, usage, approaches, expiry date, warnings, manufactured/registered date, instructions on how product should be used etc.

Detailed explanation-2: -Labelling is an important part of the marketing of a product. Labelling is essential as it helps to grab the attention of a customer It can be combined with packaging and can be used by marketers to encourage potential buyers to purchase the product. Packaging is also used for convenience and information transmission.

Detailed explanation-3: -There are four major types of labels that companies and small businesses are using for their products and operations: brand labels, informative labels, descriptive labels, and grade labels.

Detailed explanation-4: -An information label contains information about the product such as its ingredients and nutritional values, health and safety warnings, instructions for use, manufacturer or supplier details, contact information, or detailed tracking and product information in a barcode format.

There is 1 question to complete.