BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Businesses treat all clients the same way-whether large or small.
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true
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false
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Explanation:
Detailed explanation-1: -Mass marketing means that all customers are treated the same. It may sound attractive because it simplifies the business, but generally unrealistic.
Detailed explanation-2: -Customer segmentation is the process of grouping customers according to how and why they buy. It allows organizations to create more specific sales and marketing strategies for customer groups.
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