BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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What do customers need/want, and how can we benefit society?
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Sales
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Production
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Market
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Societal
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Explanation:
Detailed explanation-1: -In short, needs are things that satisfy the basic requirement. Wants are requests directed to specific types of items. Demands are requests for specific products that the buyer is willing to and able to pay for. In a consumer market examples are usually very clear to identify.
Detailed explanation-2: -A social need is a customer need that relates to how a person wants to be perceived by others when using a product or service. While social needs aren’t typically a customer’s primary concern when considering a purchase, they can influence their final decision.
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