BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Quantity gift
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Product combination
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Discount
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Rebate
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Detailed explanation-1: -What Is a BOGO Sale? BOGO (or BOGOF) stands for “Buy One, Get One Free”. It’s a type of sales promotion where customers get a free or discounted product when they purchase another product. BOGO promotions are popular among retailers because they can increase sales of the products being promoted.
Detailed explanation-2: -The sales promotional techniques are: Discounts, vouchers, and coupons. Gifts. Usable benefits.
Detailed explanation-3: -(5) Quantity Gift: Under this method, some extra quantity of the main product is passed on as a gift to the customers. For example, 25% extra toothpaste in a packet of 200 gm tooth paste. Similarly, a free gift of one RICH LOOK shirt on the purchase of two shirts.
Detailed explanation-4: -’Buy three t-shirts and get one t-shirt free’ is an example of one of the techniques of sales promotion.