BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -With respect to the segmentation of businesses, sales force coverage is an example of the attitudes segment. The mass marketing approach is usually realistic. In marketing, we deal with customer differences through segmentation.

Detailed explanation-2: -Which of the following statements is true of market segmentation? It helps marketers design marketing mixes that match the characteristics of the target market.

Detailed explanation-3: -Customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. In business-to-business marketing, a company might segment customers according to a wide range of factors, including: Industry.

Detailed explanation-4: -While market segmentation divides the entire target market into smaller subsets, customer segmentation takes your existing customer base and divides it into sections based on similar needs and behaviors.

Detailed explanation-5: -Market segmentation is the process of dividing your target market into clearly defined subgroups of consumers who have common characteristics and priorities. When you identify these segments, you can tailor your marketing strategy so you are better able to meet your customer’s wants and needs.