BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Identifying the target market
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Getting, keeping and growing customers
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creating, developing and communicating superior values
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None of these
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Detailed explanation-1: -Cadbury India uses Youtube as its primary medium for campaigning its marketing activities. It has separate channels for its various brands and is updated regularly. So let’s now take a glimpse at the overall subscriber count of their brands on Youtube.
Detailed explanation-2: -Cadbury has no distinct segmentation based on religion, gender, education, or disposable income. There is some age targeting used, though their use of bright colours and emphasis on fun the brand is targeting younger age groups-children and teenagers.
Detailed explanation-3: -Stage in the Product Life Cycle Cadbury Dairy Milk is in the maturity stage of the product Life cycle.
Detailed explanation-4: -Advertising. Cadbury uses a range of advertising techniques to spread the word about its products. They ensure that their chocolate is always in the spotlight by featuring their recognizable Dairy Milk bars in print and television promotions.