BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Answer and Explanation: As the name suggests, micromarketing implies the marketing or advertisements of the products suitable for a particular group of people and suit their tastes. The marketing can be possible considering specific individuals and even the locations.

Detailed explanation-2: -Micromarketing can be defined as a type of marketing strategy that targets a specific niche of your overall target audience. These extremely small, or “micro”, groups of people or individuals can be approached with customized content and outreach initiatives for a personalized marketing experience.

Detailed explanation-3: -Micromarketing is the practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations.

Detailed explanation-4: -Micromarketing is a practice of altering products and marketing plans to suit the choices of specific individuals and locations. Micromarketers see individual in every customer rather than seeing customer in every individual. Micromarketing consists of local marketing and individual marketing.

Detailed explanation-5: -Coca-Cola. You can’t get much more specific than the “Share a Coke” campaign. With individual names printed on every bottle, Coke’s micromarketing campaign not only targeted extremely specific customers per bottle – i.e., people called Chris – it also generated a real sense of exclusivity with every purchase.