BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Calculate the newspaper rate for a display ad for the AJC if the column inch rate is $25 and the advertiser wishes to have an ad that is 5 inches long by 6 columns wide.(Rate X Length X Width)
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$150
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$600
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$750
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$800
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Explanation:
Detailed explanation-1: -The newspaper advertising rate is quoted in terms of per square cm. For e.g., if the rate card of the Newspaper ad says Rs 100, it means that to book one square cm of space in the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts, and product category.
Detailed explanation-2: -If a newspaper quotes a column inch rate, multiply the number of inches by the number of columns. Then multiply the total column inches by the rate. Magazine rates are based on: Circulation.
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