BACHELOR OF BUSINESS ADMINISTRATION

Previous
Next

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Identify the marketing management philosophy:A company decides to do promotion of a new chips flavor. For this contests are organized in different colleges. The youth is the target market for the chip makers. However, there hasn’t been proper research about the liking of the flavor among the youth. The company has launched this product based only on intuition. The company has decided to go ahead with the promotional campaign even if there is a negative response from the buyers.
A
Production concept
B
Product concept
C
Selling concept
D
Marketing concept
Explanation: 

Detailed explanation-1: -Ans. (i) Selling concept Firms believe that aggressive selling and promotional efforts will convince a customer to buy a product.

Detailed explanation-2: -Brand extension refers to an established company developing a new product under the same brand name as their other products.

Detailed explanation-3: -Ans. The tool of promotion being taken into consideration by Reema is advertising. (Reema is of the opinion that in order to increase the sale of their products, they should advertise about it on television.)

Detailed explanation-4: -Answer: The principle of Fayol which is violated here is ‘Unity of Direction’. Unity of Direction is violated here as there should have been separate departments for the two types of vehicles. This principle says that there should be one boss and one plan.

There is 1 question to complete.
Previous
Next