BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
Car dealers emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function?
|
|
product/service management
|
|
|
marketing information management
|
|
|
selling
|
|
|
distribution
|
Explanation:
Detailed explanation-1: -A car salesperson interacting with a client is an example of ( ) selling because it is a two-way communication between a salesperson and a potential buyer.
Detailed explanation-2: -The correct answer is (b) distribution The distribution marketing function determines the best ways for customers to check what product is available for them and at what location.
Detailed explanation-3: -These four elements are known as the four Ps of the marketing mix: Product: a good, service, or idea to satisfy the consumer’s needs. Price: what is exchanged for the product. Promotion: a means of communication between the seller and buyer.
There is 1 question to complete.