BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -One of the biggest disadvantages of digital marketing campaigns is their time-consuming nature. Unorganized tactics and strategies may consume a lot of time, and it becomes difficult to devote the desired time to the campaign. This will eventually lead to negative results.

Detailed explanation-2: -Here are the top 5 cyber security risks every digital marketer should beware of in 2023: Email Marketing & Phishing Attack. Content Marketing & Distributed Denial-of-Service (DDoS) Social Media Marketing & Fraud.

Detailed explanation-3: -Most data breaches occur here due to poor passwords, unauthorized downloads, etc. Businesses should not share information carelessly on social media as this can invite hackers. The hackers can spread malicious posts or spam messages if they hijack the social media accounts of the businesses.

Detailed explanation-4: -Global reach-a website allows you to find new markets and trade globally for only a small investment. Lower cost-a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.