Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using ..... channels.

MARKETING MANAGEMENT

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Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]

Charles Schwab enables its customers to do transactions in its branches, over the phone, or on the Internet. This is an example of a company using ____ channels.

A	interactive
B	hybrid
C	dual
D	targeted

Explanation:

Detailed explanation-1: -Legitimate power. The manufacturer requests a behavior that is warranted under the contract. As long as the intermediaries view the manufacturer as a legitimate leader, legitimate power works.

Detailed explanation-2: -What Is Reverse Logistics? Reverse logistics means moving goods and products from their destination (the end user) back to the seller or manufacturer. Thus, reverse logistics is like the traditional supply chain, but it moves in the opposite direction.

Detailed explanation-3: -Referent power. The manufacturer is so highly respected that intermediaries are proud to be associated with it.

Detailed explanation-4: -There are four main types of intermediaries that act at the different distribution stages: agents or brokers, wholesalers, distributors, and retailers.

There is 1 question to complete.

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MARKETING MANAGEMENT