BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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inseparable
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tangible
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heterogeneous
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intangible
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Detailed explanation-1: -Services are intangible because they can often not be seen, tasted, felt, heard, or smelled before they are purchased.
Detailed explanation-2: -Intangibility – Services are cannot be touched or hold, they are intangible in nature. For example – you can touch your Smartphone. But, you cannot hold or touch the services of your telecom service provider. Inseparability – In case of services the production, distribution, and consumption takes place simultaneously.
Detailed explanation-3: -There are four characteristics of service: Intangibility, Inseparability, Variability, and Perishability (Kotler and Keller, 2007). As service’s nature is intangibility, therefore manufacturing and service delivery is more complex than a product.
Detailed explanation-4: -Examples of intangible services include health care, physical security, and legal services from lawyers.