BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Coca Cola test marketed New Coke by conducting taste test in focus groups. What marketing function did they implement?
A
distribution
B
marketing information management
C
selling
D
promotion
Explanation: 

Detailed explanation-1: -The correct answer is (b) distribution The distribution marketing function determines the best ways for customers to check what product is available for them and at what location.

Detailed explanation-2: -Sales forecasting is the process of estimating future revenue by predicting the amount of product or services a sales unit (which can be an individual salesperson, a sales team, or a company) will sell in the next week, month, quarter, or year.

Detailed explanation-3: -A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

Detailed explanation-4: -As we’ve mentioned, place is the element of the marketing mix that ensures that the product is distributed and made conveniently available for the consumer-at the right location at the right time.

There is 1 question to complete.