BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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customer, market
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managerial, customer
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managerial, company
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market, company
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Detailed explanation-1: -Marketers identify segments best when iterating between two approaches, what are they? a managerial, top-down ideation and a customer-based, bottom-up customer needs assessment.
Detailed explanation-2: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.
Detailed explanation-3: -Market segmentation (also referred to as customer segmentation) is the process of discovering groups of customers that have different unmet needs.
Detailed explanation-4: -Definition: Demographic segmentation groups customers and potential customers together by focusing on certain traits such as age, gender, income, occupation & family status.