BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -TRUE Collectively, a marketplace of consumers is homogeneous.

Detailed explanation-2: -Which of the following is true of market segmentation? It helps firms design specific marketing strategies suited for specific market segments.

Detailed explanation-3: -The marketing mix combines product, distribution, price, and promotion.

Detailed explanation-4: -Answer and Explanation: True. Marketing segmentation includes targeting a specific customer group based on benefits they would receive to optimize sales of a defined product within that group.

Detailed explanation-5: -In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on shared characteristics.