BACHELOR OF BUSINESS ADMINISTRATION

BUSINESS ADMINISTRATION

MARKETING MANAGEMENT

Question [CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
Company ABC segments customers by gender, age, education, and income. Company ABC’s segmentation is based on ____ factors.
A
demographic
B
geographic
C
psychological
D
behavioral
Explanation: 

Detailed explanation-1: -Under gender segmentation, the database is divided into male or female. Both men and women have different interest in terms of shopping for various products such as apparel, cosmetics, perfumes, shoes etc. and even food habits.

Detailed explanation-2: -Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types. Here are several more methods you may want to look into.

Detailed explanation-3: -What is Demographic Segmentation? Demographic segmentation refers to the categorization of consumers into segments based on their demographic characteristics. This includes variables such as age, gender, income, education, religion, nationality, etc.

Detailed explanation-4: -There are three main types of segmentation bases. Each works well with different businesses and industries, so it’s essential to consider your options before deciding on the best for your needs. The three main types of market segmentation are demographic, psychographic, and behavioral.

There is 1 question to complete.