BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Non paid form of impersonal communication
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Paid form of impersonal communication
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Non paid form of personal communication
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Paid form of personal communication
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Detailed explanation-1: -Publicity is non-personal communication, which is typically in the form of a news story that is transmitted through the mass media. The purpose of publicity is to draw favourable attention to a company and/or its products without having to pay the media for it.
Detailed explanation-2: - Unpaid Impersonal Communication communication is publicity. Publicity is communication through significant unpaid presentation about the retailer, usually a news story, in personal media.
Detailed explanation-3: -Publicity is the communication about a brand, offering, or a business by placing commercially significant news about it in the media without paying for time and space directly. In simple terms, publicity is the movement of information to the public via media coverage and other non-paid mass media sources.
Detailed explanation-4: -Answer: Advertising is defined as the impersonal form of communication which is paid form by the marketer to promote some goods or services. It is commonly use as the promotional tool of the company.
Detailed explanation-5: -Publicity is the form of public relations that entails nonpersonal communication passed on via various media but not paid for an identified sponsor.