BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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king
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Sympathiser
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servant
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seller
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Detailed explanation-1: -Customer is king always He has the money the marketers want. He is not going to give that away for free. He will part with it only when he is satisfied with a particular product or service. Marketer should primarily satisfy the customers if they are to remain in the business.
Detailed explanation-2: -In the past, what makes customer king is their ability to boycott your products and services and influence others to do the same through word-of-mouth. Today, social media upgrades that power. Ill words about your company, your product or services may spread faster to more people through the World Wide Web.
Detailed explanation-3: -As Philip Kotler said-Customer is the king in marketing.
Detailed explanation-4: -In modern marketing, the prime motive of a seller is to know about the needs of the consumer and fulfil those. Thus, the customer is considered as the ‘king’.