BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
|
Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
|
|
|
Starbucks
|
|
|
Cirque du Soleil
|
|
|
clothing
|
|
|
financial services
|
Detailed explanation-1: -An example of “experience marketing” is a professional sporting event.
Detailed explanation-2: -Which of the following is a marketing metric that might be used to evaluate the performance of a company’s implementation of its marketing plan? portfolio analysis.
Detailed explanation-3: -Goods that are tangible include anything that can be physically touched, including things like printed books, CDs and DVDs, lamps, groceries, and baseball bats. One of the easiest ways to determine whether a good is tangible or not is to ask if a person could physically touch it or pick it up.
Detailed explanation-4: -What Is a Customer? A customer is an individual or business that purchases another company’s goods or services. Customers are important because they drive revenues; without them, businesses cannot continue to exist.
Detailed explanation-5: -A product brochure is an example of marketing literature that can provide useful product information for use in selling.