BACHELOR OF BUSINESS ADMINISTRATION

Detailed explanation-1: -Data sources for segmenting businesses and consumers tend to be the same. Most markets are comprised of customers whose tastes are very similar. As an entrepreneurial marketer, it is important to understand the demographics of the market in which you intend to operate.

Detailed explanation-2: -Which of the following statements is true of market segmentation? It helps marketers design marketing mixes that match the characteristics of the target market.

Detailed explanation-3: -Answer: c. Customers buy products but it is consumers who use them.

Detailed explanation-4: -Either in face-to-face interviews or by telephone, these individuals can provide a wealth of market research information. Other sources of market research expertise include local chambers of commerce, world trade centers, or clubs and trade associations. Many state governments maintain active export promotion offices.

Detailed explanation-5: -Demographic segmentation variables are among the most popular bases for segmenting customer groups because demographic data are plentiful and customer wants and needs often link closely to these variables.