BUSINESS ADMINISTRATION
MARKETING MANAGEMENT
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Question
[CLICK ON ANY CHOICE TO KNOW THE RIGHT ANSWER]
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Selective distribution
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Intensive distribution
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Multi-channel distribution
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Integrated distribution
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Detailed explanation-1: -Department stores. This type of retailing is a large-scale retailinginstitution that has a very broad and deep product assortment (both hard and soft goods), withthe provision of a wide array of customer service facilities for store customers.
Detailed explanation-2: -Intensive distribution. This involves a large number of intermediaries. The vendor tries to place its product in as many sales outlets as possible. This method is used with products that have a high consumption frequency and a low cost of production.
Detailed explanation-3: -Legitimate power. The manufacturer requests a behavior that is warranted under the contract. As long as the intermediaries view the manufacturer as a legitimate leader, legitimate power works.
Detailed explanation-4: -However, logistics is really one link in the supply chain. Logistics deals with the planning and control of the movement and storage of goods and services from their point of origin to their final destination.